Brand guidelines · v0.1 · Sep 2026
oneleaf.in brand
The identity system for oneleaf.in — logo, colour, type and stationery, and how to use them together.
About the name. Symbolizes growth and individuality.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “o” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#334155RGB 51, 65, 85#1E293BRGB 30, 41, 59#B8863BRGB 184, 134, 59#1F2937RGB 31, 41, 55#F5F4F1RGB 245, 244, 241Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmbrace Nature's SimplicityH2 · 36pxEmbrace Nature's SimplicityH3 · 24pxEmbrace Nature's SimplicityBody · 17pxEmbrace Nature's SimplicityCaption · 13pxEmbrace Nature's SimplicityLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@oneleaf.in
www.oneleaf.in
Founding Team
oneleaf.in
hello@oneleaf.in · www.oneleaf.in
www.oneleaf.in
Explorations
Alternative wordmark directions considered for oneleaf.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.